Last updated on June 1, 2017
How We Use Your Information
We may also use personal information about you to improve our marketing and promotional efforts, to analyze Site usage, to improve our content and product offerings, and to customize the Site's content, layout, and services. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site.
What Information Do We Collect?
Our primary purpose in collecting personal information from you is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience safer and easier. We only collect personal information about you that we consider necessary for achieving this purpose.
In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. Once you become a registered User or make a purchase of Elle Balloons products and services, we require you to provide various contact and identity information and other personal information as indicated on the relevant forms on the Site, and you are no longer anonymous to us. Where possible, on these forms we indicate which fields are required and which fields are optional. In addition, as you use the Site, you can from time to time enter or send to us personal information.
You always have the option to not provide information by choosing not to become a User or customer of Elle Balloons or by not using the particular feature of the Site for which the information is being collected.
The personal information that Elle Balloons may collect may include your name, username, password, e-mail address, age, date of birth, gender, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, and any other personal information that you choose to include in your profile or in other communication to Elle Balloons. You represent that you have the right and authority or have obtained all necessary consents to provide any information, including any personal information of another individual, that is provided by you to Elle Balloons.
We also automatically track certain information about you based upon your behaviour on our Site. We use this information to do internal research on our users' demographics, interests, and behaviour to better understand, protect and serve you and our community. This information may include the URL that you just came from (whether this URL is on our Site or not), which URL you next go to (whether this URL is on our Site or not), your computer browser information, your IP address and your location.
Following your registration on the Site, you can review and change your information in your account area. If you disclose personal information on the Site and wish to have it removed, please contact us at the support contact information posted on the Site.
Our Disclosure of Your Information
We will not sell or rent your personally identifiable information to third parties without your explicit consent. The following describes some of the ways that your information may be disclosed in the normal scope of business to provide our services:
Anonymized Aggregated Data. We aggregate and anonymize data and use and disclose such information for a variety of purposes. However, in these situations, we do not disclose any information that could be used to identify you personally.
Public Areas of the Site. All of your activities in the public areas of the Site will be identifiable to your User ID, and other people can see your published content.
Subsidiaries and Affiliates; Service Providers. We may from time to time use the services of affiliates, subsidiaries and unrelated service providers in the operation of the Site, and may disclose personal information to them in the course of our use of their services. For example, we may use the services of third-party hosting companies to host the operation of the Site. This may involve the hosting of data, including personal information, on servers operated by those hosting companies. We take care to use only service providers that we believe are reputable and able to live up to our and your expectations, including about the handling of confidential information.
We may also disclose personal information to the acquiror or its agents in the course of the sale of our business. If we do this, the disclosure will be subject to confidentiality arrangements customary in such transactions.
Elle Balloons strives to protect your personal information. For security of transactions, we use the Secure Sockets Layer (SSL) protocol, which encrypts any personal information you enter into registration forms on the Site. The encryption process protects your information, by scrambling it before it is sent to us from your computer. We also make commercially reasonable effort to ensure the security of your personal information on our system. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot warrant the security of any information you transmit to us.
Other Information Collectors
Retention of Your Personal Information
The personal information that you provide will be retained by Elle Balloons in accordance with applicable laws. However, Elle Balloons will take reasonable steps to destroy or permanently de-identify personal information it holds if it is no longer needed for Elle Balloons business purposes.
Elle Balloons recognizes the privacy interests of children and Elle Balloons encourages parents and guardians to take an active role in their children’s online activities and interests. The Site is not intended for children under the age of eighteen (18). Elle Balloons does not target its products and services or the Site to children under eighteen (18). Elle Balloons does not knowingly collect personal information from children under the age of eighteen (18).
It is our goal to make our privacy practices easy to understand. If you have questions, concerns or if you would like more detailed information, please email our privacy officer at firstname.lastname@example.org.